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Email Marketing 101: Think like a 4th Grader
In Elementary school, we were taught the basics of communication with four simple sentence types: imperative, declarative, exclamatory, & interrogative. Emotions are conveyed through these four...
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Optimize Your Message
As we mentioned before in Lessons from a 4th Grader, varying your sentence structure in your subject line is a great way to keep your subscribers interested in the content you are sending. You have to...
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13 Email Marketing Terms Every Business Should Know
Make sure you’re prepared for the next time you’re out schmoozin’ and rubbing elbows with your local business big-wigs by brushing up on your marketing vocabulary! These 13 common terms will help keep...
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Email Marketing 101: Preview Pane
Your email marketing strategy as a whole must be an integrate part of the overall marketing strategy. Similarly, the design (and the content) of your newsletter or email marketing campaign should...
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Email Marketing 101: Create a Clear Call to Action
We’ve all received beautifully designed marketing messages via email that spark the emotion and inspire you to read further. The only thing they’re missing is the one thing they were intended to do:...
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250 Words and Phrases that Will Send You Straight to the SPAM Folder
In case you haven’t learned from our previous posts about Ways to Stay Out of the SPAM Folder, spam filters perform regular tests on emails to determine if they are spam or not. Most filters use a...
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Email Marketing 101: Best Practices
Email marketing is a great way for small businesses to stay in touch with their customers. The last thing you want to do is motivate your contacts to click “unsubscribe”. So too keep you up-to-date,...
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Email Marketing 101: Build Better Emails
Whether you’re a email marketing guru or a newbie, it’s always a good idea to step back and think about your email marketing from your customer’s point of view. Make sure emails are engaging for your...
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